Savor Life Relentlessly

Lactaid

Savor Life Relentlessly is a concept for an print-based advertising campaign targeted towards Millennials, both parents and non-parents. For decades, Lactaid has always been advertised as either real milk or the next best thing. That much is known. Instead, Lactaid would encourage its users to live their life to the fullest by drinking or eating dairy. Because life without a daily presence of dairy is an empty one.