mPoint Media Inc

Mobile Ad Exchange

mPoint Media Inc. is a mobile advertising exchange that forms strategic partnerships with Western content publishers and helps them not only connect to China’s enormous consumer class but turn pre-existing impressions into new revenue streams by redirecting them to their Chinese media partners to be fulfilled locally.

In early 2017, I joined mPoint as a Digital Content Producer for their Snapchat-focused subsidiary 36hrs Media. I worked alongside a multi-disciplinary team to not only develop original Snapchat geo-filters to better facilitate content creation on social media for the firm’s clients but create concepts for SnapAd campaigns to attract new users, ranging from the average Joe and Jane to Instagram models wanting to liven up a party they’re hosting.